December 9, 2021

New Fury Media

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Between You & Me publicly calls out Hopeless Records for apparent lack of promotion for new album

For any record label with more than a couple acts, juggling and maintaining adequate promotion for all the releases coming on your roster can be quite the task. Of course, you would *think* that might be made easier if said record label had the resources that came from releasing records from the likes of Avenged Sevenfold, All Time Low, Thrice, and Silverstein – just to name a few.

Unfortunately for Australian pop-punk band Between You & Me, their newest release, Armageddon, seems to have been lost in the shuffle in a Hopeless way – referring, of course, to their record label Hopeless Records. The band’s new album (which has a track featuring the vocalist of Yours Truly) is a rather solid effort. And considering it’s the band’s sophomore album, the urgency to promote it should certainly be there, right? Unfortunately, the label seems to have dropped the ball promoting the album – in fact, to the point where the band took drastic action about it.

The tl;dr version is this. Between You & Me took the drastic measure of calling their own label out on Twitter, taking Hopeless Records to task for the apparent lack of promotion. To put it kindly, this just isn’t a thing you see happen very often. It gets better, though.

A cursory browsing history of Hopeless Records’ socials does indeed back this up, with only a handful of mentions of the band’s new record at all over the last couple months. In fact, it’s worse than you can imagine – apparently the label has spent time promoting bands that aren’t even on their roster anymore (All Time Low, specifically) instead of utilizing the aforementioned resources for their talented, developing bands.

To say that people are taking Hopeless to task for this lack of promotion is putting it mildly. If a band publicly says something about it, it’s clear they’re sending a message. Which is a shame, because it’s a pretty solid record! A good example of modern pop-punk in a barely 30 minute package, it’s more than worth your time – especially “Go To Hell”, which features Yours Truly vocalist Mikaila Delgado.

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