Recently having headed into the Twitter #Blueroom early Thursday morning in Australia, Northlane did a number of things, including premiering a new video for the single “Solar” (which you can find below) and doing a Q&A for fans via Twitter. One of the questions the band has been asked repeatedly is some variation of “lol…
Fresh off multiple tours and (surprise!) dropping one of the hottest records of the year in Mesmer, at this point there’s little that Aussie heavyweights can’t do these days. You can check off starring on the official Twitter #blueroom to that list, as Northlane will be starring on the popular program next week. Times available…
Given both the success of the surprise Northlane album Mesmer and its extensive marketing campaign, it’s not surprising that multiple interesting covers are coming out of the woodwork, thanks to the power of social media. While some of these aren’t necessarily the best, you have to admit that most of the bands in the genre…
Given the very positive reception that Northlane’s surprise album Mesmer has garnered in the last few days, it’s only fair to also talk about the captivating viral marketing campaign that went into it. It’s clear it played a part in hyping up the album for a surprise release that most didn’t see coming – whether…
