They’re no strangers to using the medium to communicate and interact with their fans, but Trivium continuing to bet on themselves is awfully impressive. While the long-running Florida metal band have utilized Twitch and social media to great effect (unlike many of their veteran peers), Trivium’s The Deepest Cuts performance over the weekend was still an unqualified success. Considering the stream topped out at over 20,000 viewers at one point, that’s awfully impressive. And considering the uncertainty of live music returning anytime soon (at least in the USA – unless you’re the Chainsmokers), these sorts of streams will be the new norm for the immediate future.
Why is it important, you ask? It’s simple. Trivium’s first livestream, which happened back in July, was a paid event that brought in over $100,000 in revenue. While that initial run was awfully impressive, the band playing many songs they’ve never played live – and seeing over 20,000 people during the livestream – is monumental.
Of course, it’s not like Trivium is a no-name band. Really since 2005’s Ascendancy, the band has risen through the ranks to become one of modern metal’s most innovative and popular bands. They’ve survived every trend metal has to offer and then some, but that shouldn’t diminish the fact that their success is due to making great music just as much as it is that all important fan interaction.
They’re also not the only band to have this sort of success. Code Orange and Underoath both have released well-received livestream performances, notably the latter playing their three most beloved albums in their entirety to offset the revenue they’re losing by not playing live. Still, what Trivium are doing – both with their newest album as well as bringing their fans together – is worthy of tremendous praise.