January 23, 2022

New Fury Media

Music. Film. Media.

Why is The Plot In You’s “Feel Nothing” going viral on social media?

At the beginning of 2021, Bring Me The Horizon’s “Can You Feel My Heart”, a song that was released originally in 2013, went viral on TikTok – which spread to the band’s streaming statistics. It’s now the band’s most-streamed song on Spotify as of this moment.

The Plot In You are continuing this trend with their song “Feel Nothing”. Far and away the band’s most-streamed song on Spotify with over 40 million at the time of this writing, both the song (and their solid new album Swan Song) have helped the band reach almost 1.3 million monthly listeners on Spotify as of this very moment, too. How is the song, which was originally released in 2017, experiencing such a surge in popularity? Funny you should ask…

It appears the song was recently in the Viral USA Top 50, according to one astute Twitter user. And it appears the song is being used in the workout playlist of physical fitness buffs, adding to the song’s recent viral surge. Some of these people are even discovering the song for the first time, which is pretty neat.

Of course, “Feel Nothing” isn’t the first song to inexplicably go viral on social media. Fueled by a plethora of new fans discovering the band a few months ago, Turnstile’s new album Glow On reached a new audience and landed a huge first-week sales debut last month, thanks to endless buzz on social media. And while “Feel Nothing” is a fan favorite song (arguably the band’s most defining hit to date), it’s also a universally relatable song as many listeners know what it’s like to simply feel nothing for a significant other.

New Fury Media