We are sad to announce that earlier this week TAG PR co-founder Tom George passed away from a massive heart attack. Over the years we’ve worked with Tom and his wife Tracy many times helping push news articles, live coverage, photo galleries, and even some behind the scene photo shoots with acts that TAG PR has had on their roster. Be it larger names such as Doyle (of The Misfits) to covering bands when they were starting to get traction before blowing up like Blacktop Mojo. Tom was die hard into not only helping bands but also publications and photographers giving many people in the industry shots when others may not. He also believed in helping new and upcoming bands finding their footing, audience, and get promotion even more so then only dealing with large established acts.
Below is the email from coworkers at TAG with details on a fundraiser for him.
Tom George passed away on Wednesday night December 11 from a massive heart attack. Tom, along with his wife Tracy own TAG Publicity. Due to them owning their own business Tom George did not have life insurance so the family needs help with the insurmountable hospital bills accumulating along with the funeral costs. Tom was a loving husband & father.
Tom was a remarkable man whose passion, dedication, and tireless work ethic transformed the world of music publicity. But beyond the press releases, the interviews, and the media campaigns, Tom was a true believer in the power of music—not just as an art form, but as a force that could move people, bring people together, and change lives. He lived his dream!
As a music publicist, Tom had a gift for seeing the heart of an artist, and understanding what made them special. He didn’t just promote music; he helped shape stories, craft narratives, and give voice to the people behind the music. Tom was everyone’s friend, he listened, he also loved talking. Whether working with a rising star, an iconic legend, or a band on the verge of breaking through, Tom was the unsung hero in the background, tirelessly fighting to make sure the world heard what they already knew: that these artists and their work mattered. He put his blood, sweat tears and literally his life into his work.
But what truly set Tom apart was their integrity and unwavering belief in the artistry of music. He was more than just a publicist—He was a champion for the artist. He believed in music’s transformative power, and they understood that behind every press kit and media appearance, there was a person, a dream, and a journey that deserved to be heard. Whether it was late nights or not sleeping at all while he was working on an album launch, chasing down the perfect media placement, or navigating the ever-evolving landscape of the music industry, Tom gave his life to help others realize their dreams. And in doing so, they made the dreams of countless artists, fans, and colleagues come true.
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While Tom was often the one behind the scenes, orchestrating complex campaigns and building relationships with journalists, producers, and record labels, those who worked closely with them knew that their heart was always in the music. Their love for the industry wasn’t just professional; it was deeply personal.
For those of us who had the privilege of knowing Tom, we saw his kindness, his humility, and his unwavering commitment to helping others succeed. He was generous with their time and wisdom, always offering guidance and support to colleagues, aspiring publicists, and friends. He understood that success wasn’t just about the end result—it was about the relationships that were built along the way and the mutual respect earned through hard work, honesty, and a genuine love for the craft.
Today, as we remember Tom, we don’t just think about their accomplishments or the people they helped make famous. We think about the moments when he shared a new track he was massively excited about. We think about the late-night phone calls, the laughs, and the deep conversations about the music industry, all of which were punctuated by Tom’s infectious passion and enthusiasm for the art form.
He understood that music wasn’t just a career; it was a calling. And through his work, they connected artists to the world and, in doing so, left a lasting impact on all of us.
Tom is survived by his wife Tracy and child “Human Bean”
