Sleep Token’s “The Summoning” just hit 100 million Spotify streams in barely 12 months

Do you like big, round numbers? Or just numbers in general? We do, so here goes. Sleep Token’s “The Summoning”, the single that launched the masked band into much of the public eye (despite having existed for years before that breakout moment), has now reached 100 million streams on Spotify.

To put that into context, the song was initially released on January 6th, 2023. It’s a song so popular that it outstreams (on Spotify, anyway) their closest most-popular song by a ratio of almost 2:1. But wait, there’s more! The song isn’t a pure pop or R&B songwriting experience. In fact, its balance of aggressive yet melodic (and also the unpredictable) is one of the biggest reasons why it gained traction with a fanbase that was outside of what many would consider their “core fanbase” by that point.

While 100 million streams is a big number for any musician or band to experience, what makes “The Summoning” such an achievement is that it’s 6:35 long – not a song that is, say, half that length. It might even be comparable to a band like Tool, whose four most popular songs on Spotify are just above that 100 million stream mark, and also clock in at a similar length. There’s even more overlap here, as while there’s certainly differences, the band’s fanbases are both what you would likely consider “cultish”. And that’s probably putting it mildly.

Having much the same effect as “Just Pretend” did for Bad Omens and “Feel Nothing” for The Plot In You, “The Summoning” was the focal point of Sleep Token’s explosion from fairly popular underground curiosity to filling the same kinds of venues as Bring Me The Horizon in the UK. Yeah, that’s pretty wild.

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