December 8, 2021

New Fury Media

Music. Film. Media.

New England metalcore band Saving Vice premieres new video for striking new song, “Never Knows Best”

What you need to know about New England metalcore upstarts Saving Vice is this. They’re an up-and-coming young band with lots of potential, as their 2018 debut EP Colder Than Dark managed to rack up both big time song premieres and hundreds of thousands of streams. Saving Vice plays a brand of metalcore that, while familiar to the average ear, is full of both hooks and interesting instrumentals.

Now the band is gearing up for the release of their impending debut full-length, and they’ve issued another new single in the form of “Never Knows Best”. With an accompanying video to match, we caught up with vocalist Tyler Small to discuss the new song, what it represents, and even The Perks Of Being A Wallflower. Read on for more!

1: The video for new song “Never Knows Best” starts off with the line “We accept the love we think we deserve”. Does that line tie into the video somehow, and if so, how?

The quote is from the movie ‘Perks of Being a Wallflower,’ which is a movie I connected with a lot, the quote is describing a female character who is used to being used and made to feel “small” and weak and I felt this tied into the context of the song and the video which is about emotional and psychological manipulation as well as abuse within relationships.

2: Can you tell us a little more about how the video for the song came together?

I actually had the whole plot for the video mapped out in my head and collaborated with King Wolf Creative to bring it fully to fruition. We initially had the video building up to a physical altercation between the couple but we decided it would have taken away from the message that the abuse you don’t physically see or feel can sometimes be just as bad and should be taken just as seriously.

3: How much work actually gets put into a music video? Is it an easy process, or a more difficult one?

I can only speak for myself but the biggest challenge is normally logistics/budget. Often your vision is too big for your means and you have to find a way to make it realistic without compromising the concept and end result, I think we’ve pulled most of ours off exactly how we wanted to though. It all comes down to your director, if you have the right person who knows what they’re doing all you need to do is jump around for 4-10 hours lol. We have some crazier stuff coming with every video in the next 6 months and I’m really excited to see what we can create to compliment our music and album theme.

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