While their critically acclaimed new album Ohms is out now and has been for a week, alt-metal legends Deftones have given back to both the crew that helps them on the road, and essential pediatric services. The band is currently running an “Adopt A Dot” promotion, where fans can become one of the 12,995 dots that adorn the Ohms album cover. The proceeds from each dot benefit both Crew Nation and the UC Davis Children’s Hospital (which is the Central Valley’s only level I pediatric trauma center), and it seems the campaign has raised quite a bit of money.
In fact, the Adopt A Dot promotion has raised more than $100,000 for good causes at the time of this writing. Drummer Abe Cunningham had this to say about the fundraiser:
Thanks to our incredible fans, we have raised over $107K for the UC Davis Children’s Hospital and Crew Nation. These organizations help fund lifesaving research and pediatric services, as well as support the music industry’s vital crew members, whose livelihood have been impacted by COVID-19. Thousands of adopted dots have helped make this possible – let’s keep going. Join us in supporting these two great causes and adopt your dot(s) on the Ohms album cover today.