April 15, 2024

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Augmented and Virtual Reality in Social Media

Augmented and Virtual Reality in Social Media has become a popular way for people to connect and share experiences online and in the real world. This article explores how it makes promotion via social media advantageous. Keep on reading!

What are the technologies?

Companies, organizations, and individuals use these technologies to create immersive experiences across platforms like Facebook, Instagram, Snapchat, YouTube, WhatsApp, and more. Together with the new technologies of VR and AR, a designed website, and social media accounts, you can get excellent customer journeys, touchpoints, and sales funnels.

1. Augmented Reality (AR) allows users to interact with digital content within physical environments. For example, an AR game that requires players to move around their home or neighborhood to progress through the levels could be created.

2. Virtual Reality (VR) enables users to explore simulated environments from anywhere in the world. For example, a VR experience could be created for a social media platform, allowing users to explore virtual settings such as museums or art galleries.

The purposes

Social media platforms utilizing AR and VR technologies have the potential to revolutionize how we engage with each other online and in person. By embracing these emerging technologies, businesses and individuals alike will be able to reach more people than ever before.

1. Content creation

Using augmented and virtual reality in social media vary. People use AR/VR to create engaging content that draws people’s attention and encourages conversations.

Live streaming 360° video – With an omnidirectional camera, companies and influencers can live stream events in 360° video. This type of broadcast allows viewers to feel like they are present at the event and can move their view around to explore the action as if they were there.

2. Education and presence

They educate audiences about different aspects of the world, from cultural heritage sites to natural phenomena. If your SMM strategy requires the implementation of any of the technologies, contact a software testing outsourcing company to give you a helping hand.

Snapchat lenses allow users to use their cameras to add augmented reality objects to the scene. The filters range from funny animal ears or face-altering masks to 3D things like cars and buildings that can appear in the environment.

3. Selling

The new technologies inform people about product specifications and allow potential clients to try them.

Virtual try-on apps – Apps like Sephora’s Virtual Artist enable users to try on makeup products before they buy them. The app creates a 3D avatar through facial mapping technology that simulates how different types of makeup will look on the user’s face in real time.

4. Entertainment

They are the perfect interaction tools that give an immersive experience. For example, the location-based AR games – Companies like Niantic have created location-based augmented reality games for smartphones where players can navigate through their city and search for virtual objects using their camera viewfinder.


The advances in these technologies have already made it possible to create incrediblу user experiences that will continue to evolve. With the right creativity, businesses and individuals alike can use AR and VR as powerful tools to connect with their audiences meaningfully.

Just note that integrating these technologies into the existing sites may cost some money, so plan your budget. For details, you may check here https://mlsdev.com/blog/how-much-does-it-cost-to-build-a-website.

In conclusion

Social media has the potential to become even more engaging than ever with the implementation of augmented and virtual reality technologies. It’s an exciting time for exploring new ways of connecting people worldwide. The possibilities for social media platforms to use augmented and virtual reality are limitless!

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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