This weekend in Orlando, our photojournalist Savannah Rowley covered the 17th annual Florida Music Festival & Conference held at UCF Rosen College and the surrounding Lake Eola area. There were conference panels featuring a keynote talk and Q&A session with the Vans Warped Tour founder Kevin Lyman, as well as music business panels with people speaking from Okeechobee Festival, Global Citizen, as well as venues like House of Blues and agencies such as ReverbNation.
In the keynote session, Lyman spoke on what Warped has become since the start. Stating that it started on corporate dollars, the brands that originally helped fund it including how it became the Vans Warped Tour (can you believe it was almost the Calvin Klein Warped Tour?) Lyman said he was the first person who wasn’t also a music artist to start a festival. His main goal for Warped Tour is to educate people, whether it’s learning about a new organization or checking out a new band.