Intuition: Northlane’s “Mesmer” and the power of viral marketing

Given the very positive reception that Northlane’s surprise album Mesmer has garnered in the last few days, it’s only fair to also talk about the captivating viral marketing campaign that went into it. It’s clear it played a part in hyping up the album for a surprise release that most didn’t see coming – whether it was the cryptic messages or even the Facebook Bot, the successful release of the album is a tribute to the power of strategic and cryptic marketing.

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Northlane premiere another new song, “Citizen”

With a new album set to release this year (their 4th full-length!), Australian progressive metallers Northlane have released a 2nd track from the upcoming album, “Citizen”. It’s another jarring but effective change to the band’s sound that might divide longtime fans of Northlane, but it’s not like they’ve abandoned their roots completely, it’s simply an effective stylistic shift that might see the band hitting a new creative peak – or maybe not. You can check out the song below. One thing is clear, though – Northlane is gearing up for a HUGE 2017, and you’ll want to be along for the ride.

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CHAIN FEST announced feat. Coheed & Cambria, Circa Survive & Underoath!

Southern California concert fans are going to be really ecstatic to hear that Chain Reaction in Anaheim, CA & The Observatory in Santa Ana, CA have teamed up to put on an all day festival at The Observatory called CHAIN FEST. (Flyer Below)

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